For attendees of my Telesales Rep Colleges, and customized training programs for clients, I have a standing offer of evaluating their opening statements afterward. Here are a few submitted by the pros at Dobbs Publishing, a group of niched magazines for auto enthusiasts.

Joe Galloway...

A Price-Value Matrix – A Cool Tool for Finding Your Just Right Pricing Strategy

While developing your pricing strategy, it is important to remember that there is an implicit relationship between price and value. We expect to pay more for gourmet food than for fast food and for a...

If you are a loan officer or mortgage broker looking to score some more customers the easy way, here are a few good ideas for a marketing strategy.

During the entire process of getting a loan ready for closing, you and your customer are met with more than one reason to celebrate other...

If you are new to the business world, you may believe that a low cost merchant account is beyond reach. You might reason that every dollar of profit you make should be funneled right back into the business products or services rather than into an account that facilitates electronic payment...

A Few Simple Ways to Jump Start Your Cold Calls

Here are 7 key ways to jump start your cold calls:

1. Research Your Market
Before you start your cold calls it’s important that youre prepared. This way, your prospect feels you really do understand their situation....

Whenever decision-makers are willing to meet with you, you have reached a favorable juncture of circumstances. If you are then prepared to take advantage of this opportunity by building a level of trust with these individuals, there is a good chance that they will tell you enough about...

The competition is fierce and ad budgets are tighter than ever. If youre looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.

Give your product a distinct personality.
OfficeMaxs Rubber-Band Guy is an instantly...

1. Advertise Smart
Nothing risked nothing gained… Wise marketers understand the good sense in trying new advertising methods, but don’t go out on a limb to experiment. Are the advertising campaigns you’ve been using working, but not setting off the explosive response...

10 top tips to become the worst sales person in your company!

Have you ever had sales people who just never seem to make it no matter how hard they try? These sales people are one of the main factors for decline in business. Your sales people are the heart of your company and without good...

If you are even thinking of selling your house the priority would be to get a higher price. To achieve this you must not think like a seller but like a buyer. This will enable you to optimize conditions such that the value of the house increases substantially. The corner stone is that...

Tip # 1
Discipline Yourself to a Routine of Asking

Heres something profound. The reason most of us do not get referrals on a routine basis is because we do not ask for them on a routine basis. Well, its almost that simple. What would be the upside on your year-end W-2 if you asked...

You don’t have to spend a fortune to boost your sales! Take a look at these 10 quick and easy ways to send your profits to the moon without digging into you advertising budget.

1. Test and Evaluate
Have you ever wondered just how much of your advertising budget should go...