When the experts tell you youre going to need a press kit for your small business Ill bet youre wondering why on earth youd need one. At least, I think youd wonder why if you think a press kit is just for the press. But the term press kit is misleading if you ask me because press kits arent...
Affiliate Marketing is by far, one of the easiest ways to make money online. It is a revenue sharing business relationship between the affiliate who agrees to promote the products or services, and the merchant who offers them.
The affiliate advertises the merchant’s products and...
Should Small Businesses have a web presence?
In one word, yes! The internet is the most effective marketing tools in existance nowadays, have the capability of reaching far more people than any leaflet drop or advertisement in the local paper ever will.
Should you produce your own...
As the Vice President of Operations for an online retailer of contact lenses, I am used to the potential problems related to doing business on the World Wide Web. Like any other online retailer, we have a responsibility to our customers to maintain their personal and payment information with the...
So much has changed in the last several years after 9/11, and yet most businesses are still inadequately prepared for disastrous situations. Not only are they vulnerable from the threat of terrorism, but from security and natural disaster standpoints as well. While a terrorist act poses a...
Disaster Preparedness For Your Small Business: How To “Weather” Any Storm
In the event of a potential disaster, do you have a business continuity plan for your employees and your business? Are you backing up files on a routine basis, and could you recover them in an emergency?...
When you are creating advertising design for the newspaper, magazine or direct mail, what do you think might be one of the most important considerations?
If you answered readability, congratulate yourself! Fancy graphics may get the ad noticed, but readers must be able physically to read...
Working in a law office often means long hours and late nights, especially doing probate work. Getting in before seven A.M. and staying until well past business hours, I assumed that I would always be available for whoever might call me. Recently, my office switched our business phone system and...
Everyone would love to have and extra $500 a month. I am sure if you are reading this you too are looking for away that you can better your life even if its a extra $200 or $300 a month. Well I am not going to lie to you working online and making money isnt easy.
Why do you think most...
Being a retail consultant, there is a comment many business owners used. It is I’m not giving away my inventory”. It is most common among store owners that business is in bad shape. It is too bad that most retail owners don’t understand about inventory. Inventory does two...
One of the keys to running a successful small business or home office is learning to control costs. Even the smallest expenses can quickly add up and cut into profits, leaving you with a business that won’t move forward.
Many small-business owners know where their money comes from,...
One of the keys to running a successful small business or home office is learning to control costs. Even the smallest expenses can quickly add up and cut into profits, leaving you with a business that won’t move forward.
Many small-business owners know where their money comes from,...