Organisations need to optimise their search engine marketing (organic listings, general advertising and pay per click) to acquire more customers or members, sell more online and for many other reasons. There are nearly 1 billion people with Internet access. Almost 550 million searches are...
When you first start an Internet business one of the first items on the list, after you’ve written your business model, is getting a domain name. In years past it wasn’t as difficult to find a decent name for your site. Today however, it’s not as easy to get your dot com...
Is Search Engine Optimization worth the SEO and the ROI Debacle? Why do companies fail to initiate or implement sound strategies?
The growing natural search engine optimization industry has enormous potential, but major obstacles include lingering labor shortages, credibility issues,...
Is re-centralization the new SEO and effective copy must-have for CMS?
The Issue:
The Content Management System (CMS) heralded a new age. Adding information to the web was no longer the realm of a solitary webmaster and in theory, anyone inside an organisation could update content,...
Is Google having a tough time with their website limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new...
After spending the last few years posting in search engine optimisation forums I have noticed a growing defeatism from webmasters in relation to natural (organic) search positioning. Google has a number of problems and some of these have hung around for a few months but they are only affecting...
Directories are sooooo 2003. Remember BlueFind? I thought Google hated directories.
Many people think that directories have become obsolete. The truth however is that while their SEO importance has decreased in the last few years, they should still be an integral part of link building for...
An appropriate linking strategy can improve the page rank for Google and the other search engines. But how can a search engine optimizer’s inbound links be spidered and indexed by Google and the other search engines?
The important part in a successful linking strategy is that pages...
If you are a webmaster then you might have heard this bantered around quite often and you might have some idea of what it is. If you are not actively involved in your website or have had little exposure to the Internet then you probably have very little understanding of what SEO actually is....
Tough question, “What is SEO?”. As with pretty much all internet-related terms, concepts and notions, that of “SEO” does not have a unique definition and it is a blurry concept in most people’s mind.
Still, what is SEO? Since there is no ultimate, fully...
Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, its important to have something...
Crawler-Based Search Engines
Crawler-Based search engines, such as Google, create their listings automatically. They crawl or spider the web, then people search through what they have found.
If you change your web pages, crawler-based search engines eventually find these...