Several years ago, I launched a small web design company in a rural area of California. Market conditions couldn’t have been better, my skill level was above average, and I had a large pool of aquaintences to which I could market.
Within 12 months I went broke.
My business...
In the physical world you can easily sell a product by your interacting behavior and your marketing tactics. But in the e-world where there is no face to face interaction and all marketing is totally a game of your site’s interaction with your visitor which may desperate them to turn into...
Websites Deliver Business
Most of us know how to dress nicely and speak clearly, right? The crazy thing is business owners spend thousands on driving and directing people to their websites only to have them arrive at a website that comes up short. Visitors are greeted by your online...
There is of course a huge amount to learn in setting up and running a Web Site, which is why, I believe, that most newcomers tend to put their trust in a web designer, aka webmaster and leave them to get on with things hoping that all will go well.
Big Mistake!
Its only when, having...
Have you ever visited a web site and noticed the “Site Map” button jammed somewhere near the bottom of the page? Ever click on it? Probably not. So, why do sites have site maps?
The Site Map Very Important
In the old days of the net [about three years ago], experts...
What is the purpose of a good design? A good design is like a logo. It stands for what the company is for. In getting a design, one should consider how it will be of use. It can be made of more than one type, depending on the preference of a company, as long as the concept is still the same....
A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.
Ultimately this means more people finding your website and increased...
The Secret Benefit Of Accessibility Part 2: A Higher Search Engine Ranking
An additional benefit of website accessibility is an improved performance in search engines. The more accessible it is to search engines, the more accurately they can predict what the site’s about, and the...
f you are on the prowl for someone or some organization to design or redesign you or your organization’s website, it may be both comforting and daunting to know that your choice of designers is at an all time high. From freelancers to marketing firms and everything in between, there are...
There are hundreds of articles on what makes a website bad. The most basic of these present detailed explanations of common sense, such as poor navigation; the most in depth talk about complicated conceptions of overall design philosophy. My approach is different and surprisingly simple: the...
An automated accessibility tool is a piece of software which can test a web page, or even an entire website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time. Don’t want to check images for alt text on each and every page on your...
Web forms allow site owners to gather information about their site visitors. Web forms can be as simple as an email newsletter subscription box, or as complex as an advanced ecommerce checkout page. Here are some tips on making the most of your web forms.
Not All Web Forms Are Created...