Mercedes has long looked at the entire U.S. auto market as fair game, meaning it is not just a place where it can sell luxury vehicles, but a place to market low budget vehicles too. Unknown to some American motorists, the Mercedes name is much broader than simply being a luxury make. Like its...

The newly-released, fuel-efficient 2008 Isuzu Ascender was recently ranked by U.S. News & World Report as one of the top 25 “Midsize Affordable SUVs” in the U.S. In terms of safety features, the 2008 Ascender received the same rating as the 2008 Chevrolet Trailblazer and the...

Chinas Chery Automotive Group is getting set to import as many as five vehicles into the US starting in the summer of 2007. These 2008 models are reportedly going to be cheaper than competing models in their respective classes, undercutting some models by as much as $10,000 per car. I have been...

Volkswagens plans to deliver a sub-Golf sized car to the U.S. market has stalled as the German automaker considers allowing rival DaimlerChrysler [DCX] to import the car instead and sell it under the Dodge label. VW dealers are naturally unhappy about the move, but much more is at stake than...

Toyota has a couple of big things in store for the Camry when the 2007 model year version of the car rolls out this coming summer: a complete redesign and the availability of a hybrid engine. Already the best selling car in America, the Camry is destined to be overhauled and re-engineered. Lets...

After months of nonstop hype, the 2007 Saturn SKY is now entering dealer showrooms. This two seat roadster marks an important turning point for the Saturn brand long identified with building nondescript, but dependable vehicles. With an MSRP of $23,690, the SKY is certain to sell for several...

When Saturn exited the midsize car market a few years ago they left with a promise: well be back. After several years of lackluster sales, GMs Saturn division dropped the unpopular L Series in 2004 with no immediate replacement waiting. Thanks in part to the companys German division, Opel,...

The automaker Nissan is who is quite responsible for the Nissan Sentra. A compact car manufactured by Nissan, it is generally a rebadged export version of the Japanese Nissan Sunny. Its name, Sentra, is ironically not used in Japan, yet it is known there as the Bluebird Sylphy. As per the Untied...

Once again, Nissan is putting into practice with its all new Sentra model something that has succeeded for them in the past: push the model up market. As it first did with the Maxima and later with the Altima, Nissan has now promoted the Sentra to make room for the pending introduction of the...

Months ago, in a related article, I covered five new or revised car models set to be launched on the North American market. The Jaguar XK, Saturn Sky, Toyota FJ Cruiser, Land Rover Freelander, and Dodge Nitro are already in showrooms or soon to make their appearance there. Beyond these five...

For Mazda Motor Corporation, the 2007 Mazda CX-7 is the very first vehicle for the company. Well, the very first entry of the company to the crossover sport utility vehicle segment and category which is rapidly gaining fame and name in the auto world. It certainly would not be surprising if one...

2007 Lincoln MKX Is The New Kid on the Block

The 2007 Lincoln MKX is viewed as a luxury crossover, meaning that it combines the luxury found in high-end sedans with the functionality of an SUV. The MKX is a break out car for Lincoln, as Ford is reaching out to appeal to younger buyers....