I’ve been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting!

What do I mean by this?

Simply put,...

The Best Place to Put SEO Copy on Your Web Page

It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web page?” That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with...

It really gets my blood pressure up. SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows. Copy that sounds...

Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor’s websites a ‘gander’ every now and then, in case they’re doing something that I should be doing.

I receive many emails...

The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read...

Should You Write a Long-Copy Ad or Keep it Short?

Okay, youre ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad thats...

You’ve got a great product or service. Now, how do you make buyers sit up and take notice? How do you get them excited about what you’re offering? You have to pull the trigger.

There is at least one trigger for every product or service on the market today. Finding it is...

The average consumer is inundated with sales pitches. So if youre selling a product or service to todays ad weary consumer, if you want your sales letters to get results, youll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the...

It’s the Golden Rule of copywriting. “Know your target audience.” It is impossible to persuade someone you know nothing about to take any type of action. But the question remains: How – exactly – do you get to know your prospective customers?

For...

You can use this copywriting checklist when you are copywriting – or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting.

Before writing:

1....

Back from a nice week in Devon, doing nothing except walk on the moors and lazing about. Couple of calls to the office Anything good happening? Well, its good you arent here and thats about it. Didnt even bother to travel 30 miles to take up the offer of a free lunch at Cornwalls most famous...

So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast.

While a...