So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast. While a career in...
So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast.
While a...
If youre like me, youre not writing that banner ad, Web site, or landing page to make your English teacher proud. Youre writing to sell.
If you get an A while youre at it, great. But dont count on it. To get prospects to click, call, or buy, youll need to take some liberties with the...
My soapbox is just about worn out. I’ve been preaching the necessity of knowing your target audience for at least 10 years. “You can’t write effectively to someone you don’t know,” is how my spiel would normally go. When one day someone asked me to show him what...
Isn’t it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can’t make a decision you’re comfortable with. It shouldn’t be this hard, should it? What’s holding you back? Probably lack of...
“Learn one FREE technique that INCREASES PROFITS by $1,000s or more in under two minutes!’
Did that headline grab your attention? Are you anxious to learn what this amazing free technique is?
Why, it’s the headline itself!
You have one chance and one chance...
Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you’re paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure...
It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along...
When it comes to making the most of your website or blog, you will need to have top notch content. The bottom line is that content brings visitors to your site, and visitors bring profits.
In order to increase traffic to your site, you will want to use a good mix of keyword articles. ...
As long as I’ve been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy. These are...
Is There Really a Difference Between Online Copywriting and Copywriting for Print?
One of the biggest copywriting mistakes Ive seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to...
Want to increase your online sales? Make sure your offer is one they can’t pass up!
Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader...