Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art dont a...
How To Get More People To Trust What You Say
One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be very trustworthy when it comes to your...
Doesn’t it suck when people don’t respect the price you charge? When they always want a special deal? Well guess what? It’s probably YOUR fault! When people ring around for quotes on price, and it happens a lot with Yellow Pages directory ads, they’ll ring 2-3...
How To Get More People To Read Your Ad Til The End
Obviously, if you’re paying to advertise your business, you want people to read your whole ad, so they know what you’re offering and can make an informed decision about whether to do business with you, don’t you? ...
HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use. Now you are using headlines, aren’t you? And NOT your logo – that’s not a headline. Only one person cares about your logo, AND THAT’S...
How to Find and Hire a Great Freelance Writer / Copywriter
Seek and Ye Shall Find?
Sometimes finding a good writer can be harder than finding a soul mate because writing and copywriting are subjective arts and if you are not a writer, you can not see the difference between a...
How To Ethically Use A “Swipe File” For Your Ad Copy
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed...
You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives.
What you don’t know is how to find that copywriter.
Don’t worry,...
For Newsletter Publishing Success Keep Your Focus on What Matters
The other day, I was having an email conversation with a friend about business goals.
She mentioned that she’d started a book only to realize she didn’t want to write one *right now* after...
Regardless of what service you provide or what type of products you produce, in today highly competitive and rapidly changing world one should always have appealing, attracting and interesting content on the web site. Web copywriting process is destined to help you to create well-written content...
Earn Huge Money Thru Copywriting – How To Become A Great Copywriter
There is generally a better way to make a copywriting material, but a lot of people are turning their backs on it due to reasons I beg not to discuss. Potentially powerful copywriting materials are those, which are...
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn’t you love to see those conversions grow? But how can you get them to buy?
The secret...