If there is one role to be filled in the Internet which matters most to a website, it is none other than content writers. Of course we could not ignore the fact that web designers and programmers are also important in giving a good website. However, it is the content that matters to the...
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well dont become a freelance copywriter!
Dont get me wrong, its a great job, and for some of us its a calling that wont be denied. And you definitely do get to write clever and inspiring...
Looking for inspiration for your next marketing communication? Try the childrens bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.
The reason why his...
22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web.
You need to get inside peoples...
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While theres no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive...
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been...
Anyone whos ever tried marketing IT products or services knows that its a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid...
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by...