Anyone who has worked with me over the past 25 years knows that my mantra has always been benefits, benefits, benefits. Benefit headlines benefit copy benefit subheads benefit captions anything to hammer home the customer benefits.
Benefits are still a vital key, but today,...
Speedread America was America’s first company to introduce sophistically developed speed reading courses. In 1997 the first online course was Speed Reading in Only One Hour, by Dr. Jay Polmar. The company’s great success was increased through the publicity given by the Bottom Line...
The Future Indicative Tense
This Learning-Spanish Grammar lesson covers the Future Indicative Tense for regular verbs. Similar to English, the Future Indicative Tense in Spanish is used:
1. To express a future action or condition.
Juan no hablar durante la...
The Preterite Tense
The preterite tense is another topic that seems to confuse English speakers of Spanish. English speakers learning Spanish have a tendency to confuse the preterite with the imperfect and vice versa. Both tenses describe actions that took place in the past. But I think...
The Pluperfect Tense
In this Spanish lesson, we will learn the Pluperfect Tense. Whether you are learning Spanish online, with CDs, or Learning Spanish software, you will find this lesson helpful in your journey to learn how to speak Spanish.
For the most part, the Pluperfect...
Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psychology show that words may affect our vision, they may...
Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information presented on your...
The Present Perfect Tense
This Spanish Grammar lesson covers the Present Perfect Tense. Similar to English, the Present Perfect in Spanish is a compound tense that is used frequently, and quite easy to learn. The Present Perfect is a compound tense because it requires an auxiliary...
The Past Participle
In this Spanish lesson we will learn the Past Participle and its different uses. Although this lesson is actually briefer than past lessons, the Past Participle is very important if you want to learn how to speak Spanish. Its formation is quite simple. As in...
We are living in an e-age where everybody wants to sale their product or services through Internet. In the physical world your interacting behavior and friendly relationship can create a better avenue for selling your products. Your face to face interaction can completely convince an individual...
Though most schools weight the numbers a little more; your LSAT score and GPA have a big impact, law school essays are definitely taken into account. Moreover, your law school essay will make or break your application if you’re a borderline applicant, and it can even make up for a weak...
I’ve been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting!
What do I mean by this?
Simply put,...