There’s a television commercial, I believe it’s for E-trade, that talks about how nobody wants to be an ordinary…fill in the blank. Supposedly we aspire to be better. Nobody wants to be an ordinary athlete, nobody wants to be an ordinary investor. A photo of Hemingway flashes...
The main function of many WebPages is to deliver information of value. People use search engines to find web pages that deliver information of value to them. This is where articles come in. Articles are used to give information of value to the online surfer. This demand for such articles...
I frequently tell my coaching clients about the importance of regularly updating web site content. Fresh content keeps customers coming back and gets indexed more frequently by search engines. Novelty spurs attention, whether human or technological. A few months ago, I received a question from a...
Mothers of newborn babies are used to being asked, Whats your babys name? As innocent as it may sound, the deeper question behind the question is: Did you give any thought to your childs name, or did you just pick something out of thin air? I submit to you, that there are millions of babies...
Keywords that cut to the heart of your prospects pleasure or pain zone are certain to capture the attention and interest of that specific group. Dynamite benefits, extra advantages and unique solutions all naturally draw attention and interest.
To the prospect suffering from a seemingly...
When you publish a book, one of the most important parts of the e-book is the e-book cover design. It has to interest the potential reader to buy and read the book. To do this, you can either enlist the services of a graphic design compiler, or pay him a sum of money, or struggle with the...
People never change. Nor do their basic desires. They’ve existed for thousands of years and will continue to exist for thousands more.
Names of people will change. Technology will change. People’s desires won’t their desires are hard-wired into our...
Writing style is a writers uniqueness. When you build your unique style, you will be known for it. For instance, Ernest Hemingway used to begin his sentences with and or but that was his particular style; Dickens uses aesthetically complex sentences, and thats his style. So, each writer has his...
If you want to learn how to write so that people will not only read what you write…but also be compelled to take action based on your words, then take these steps.
You need to identify persuasive writings and examine the writing style. Think of the last time you read something which...
What IS a best-selling author?
You have to answer that in your own mind.
Technically, it’s any book that makes it into the Top 100 list at ANY online or offline bookstore.
However, what does it mean to you?
Is it someone who sells 300-500 books in a day through...
There is a stigma associated with writers turning to editors for assistance with their work. Some people see outside editing as an unfair advantage, a form of literary cheating. Writers are expected to be able to objectively evaluate their own work. Interestingly, this is exactly the opposite...
College is a stage of life that will be remembered forever and retold to children and grand-children. Studying at college, you go through a good school of life and get a wonderful opportunity to build your future career using that intellectual treasure youve received. Before the start of a...