According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.
Personally, I think you should ignore what the experts say, and strive to achieve as high a conversion ratio as possible. You should never be satisfied. You should always be looking for ways to improve your conversion ratio. My website consistently converts anywhere from 3 to 5 percent, and often converts as high as ten percent!
Unless you’re selling a big-ticket item and making 200 or more per sale, it’s extremely difficult to make any real money with only a one percent conversion ratio.
Of course, there are exceptions to every rule, and if your website is attracting hundreds or even thousands of visitors a day, then obviously you can do quite well with a one percent or lower conversion ratio.
But what if you don’t have that kind of traffic – and most websites don’t. Then what? What if you’re selling a 20 e-book and you’re only attracting a hundred visitors a day to your website? With a one percent conversion ratio, that means...
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