10 things you should be monitoring on your website
Every business needs to know how it is doing. That’s the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming or being able to stop the slide.
Webmasters also have things they should be monitoring on their websites. Most of these can be classified as traffic related or server performance related. Here is my top ten list.
Monitoring website traffic
Traffic totals. You want to know how much traffic you are generating. If the line on the graph is heading down, you know you have to find out why.
Referrers. It’s not enough just to know how many visitors you are getting. You need to know where they are coming from. I discovered I was getting a lot of visitors from a Thanksgiving site. They were all being funneled into my Thanksgiving Happiness article. Suddenly I knew I should get more links from other Thanksgiving sites. ...
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