10 Things You Should Expect From Your IT Copywriter

Anyone whos ever tried marketing IT products or services knows that its a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world someone whos not afraid to call themselves an IT Copywriter.

So how do you know when youve found an IT copywriter? And more importantly how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for the things that make a copywriter an IT copywriter.

1) IT background

Perhaps the most beneficial quality in an IT copywriter is a solid background of some sort in the IT industry. If your copywriter shares an understanding of your domain, youll spend far less time explaining the benefits of your product or service. Remember the last time you watched someone glaze over as you waxed lyrical about the wonders of your latest technology? You dont want that to happen when youre briefing your copywriter. More importantly, you dont want that happening when your potential customers read...