Here’s the scene: A couple dozen professionals at a big advertising agency quietly type away at computer screens near each other, in an open room devoid of office walls and partitions.
An occasional laugh punctuates the silence. But no one is talking. They are communicating with one another almost exclusively through instant messaging (IM).
“When I’m visiting this firm, I can’t help but notice this [lack of people talking]. Seems odd to an outsider, but this is now pretty much their corporate culture,” says Helen Chan, analyst for The Yankee Group, a US-based technology research group, who has friends at the agency.
A technology designed initially for one-on-one personal chats has reached the workplace. Many business people are choosing text-based Instant Messaging over phone calls and email. They prefer its immediacy and efficiency in getting real-time information from partners, suppliers and colleagues working remotely.
Instant messaging is essentially the text version of a phone call. At businesses large and small, more and more people are using it to communicate. For many, it serves as a backstop for e-mail...
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