The Basics of Optimization
Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that havent changed through the years. Apply these tips to increase your rankings:
Tip 1Dont be too quick to change domain names. Google has an aging delay for any new domainit can take up to a year for your keywords to start showing in the searches.
Tip 2Optimize your site for your target audience, not the search engines. Always think about what impression your site gives your usersyoull create a better site the engines will like.
Tip 3Do KEYWORD RESEARCH extensively. Everything else revolves around the keyword phrases you choose, so its critical you choose the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that show you what words people are searching for and suggest words you can use.
Tip 4Design and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of http://www.highrankings.com, says, Your homepage should be optimized for the more general phrasesYour inner pages should be optimized for the more...
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