1. Spend money on targeted advertising instead of mass media advertising. You don’t want to waste your ad dollars on people who aren’t interested.
2. Personalize all your e-mail messages so they get read. Include the recipient’s name in the subject line. This will grab peoples attention quickly. Also be sure to include your business contact info in your signature.
3. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.
Also, send details of upcoming promotions, discounts or contests to your email list.
4. Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business.
5. Show your prospects how much enthusiasm there is for your product and business. Use testimonials. Also, placing one testimonial on EVERY page is much more effective that a standard page with a dozen or so testimonials.
6. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc.
They will return to buy from you, if they remember...
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