Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment.
Chris Anderson (author of The Long Tail) hit the nail right on the head… In his book, he predicted that television’s viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal “long tail” interests.
This trend is bad news for the television networks!
The Internet offers televisions former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the publics entertainment and mind share.
To make matters worse… with the advent of DVR...
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