These openings make it almost impossible for consumers to stop reading. They appeal to greed, curiosity, fear, and all the other psychological “hot buttons” that turn consumers’ apathy into interest.
Do you want a sales letter that sells? Well then, that means someone has to read far enough to get to the Call To Action.
This means that the opening has to be so compelling that the reader simply must read on. The opening should make it virtually impossible for your targets to ignore your appeal. They should pique their emotions: greed, curiosity, fear, and all the other psychological key topics that can turn lack of interest into action.
1. I’ve got good news for you!
2. Are you paying too much for ?
3. I don’t usually write letters, but I felt it was important to bring this to your attention.
4. Yes, it’s true
5. If you are thinking of buying a _________ don’t!
6. I’m mad! And I’m not going to take it anymore!
7. You’ve never read a letter like this before.
8. If you are worried about your financial future, I have some ideas you should...
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