If you’re a marketer your number one concern is customers. You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consmer loyalty. But the tough question is, “How do I convert prospects into customers?”
There are a lot of people out there who see your ads, think about them, and maybe even say, “I ought to…” They’re just waiting to be convinced to to do something about it. There is something you can do to get them moving!
1. Improve Your Offer
No on can pass up the deal that’s “too good to resist.” Think about it… how often do your customers want your product, but just want something else a little more? That leaves you with a long list of “almost sales” that have the potential to be converted into real sales and profit. Sweeten the deal. Make the offer so good they can’t resist it.
Now, I’m in no way suggesting that you drop your prices to sweeten the deal. You can just as easily load it up with bonuses to increase the perceived value without...
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