A bio is a key part of your marketing toolbox. And a well written one is worth it’s weight in gold! This seeming simple marketing blurb has the amazing power to wow the media, impress a decision maker, or showcase your expertise to any potential buyer. And, once you have written a good bio, you’ll find a million uses for it. In addition to adding one to your website, you can use in your article byline, email signature, one sheet, promotional flyers, brochures, sales letters, and more! But how you go about writing a bio?
Below are some 20 tips for what to include in your bio.
1. Area of expertise
2. Title and company name
3. Media coverage you have received including television, magazine, and radio
4. Topic you you are a sought after speaker on
5. Number of people you have spoken to
6. Number of counties you have spoken in
7. Names of books you have authored
8. Credentials including notable awards or recognitions you have won
9. Clubs or organizations that you are actively involved in
10. Personal insights such as what you believe, your mission, your vision
11. Quirky fact about you such as...
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