The venerable Buick Park Avenue is no more, having been replaced by the all new Buick Lucerne, a down market version of the Cadillac DTS. With a 275-hp Northstar V8 engine, the Lucerne becomes the first Buick car in nearly ten years to arrive equipped with a V8. The entire Buick line up is in the process of being overhauled, so lets take a look at this makes newest flagship and see how it plays a part in GMs overall strategy.
If you are a fan of the Buick brand you have witnessed your fair share of changes over the past five years. Gone are the Park Avenue, LeSabre, Century, and Regal, and in its place are the Rendezvous, the Rainier, LaCrosse, Terrazza, and the Lucerne. All the changes are the result of General Motors broad realignment strategy in the wake of retiring the Oldsmobile brand, lifting Saturn into the fold, and setting strategy to compete against the nonstop onslaught of foreign brands including Toyota, Lexus, Nissan, and Infiniti.
One look at the Buick and you will notice a strong resemblance to the Cadillac DTS. The Buicks oval grille sets it apart from the Cadillacs firm nose, but a cursory examination of the body lines tells you that these cars...
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