Once again, Nissan is putting into practice with its all new Sentra model something that has succeeded for them in the past: push the model up market. As it first did with the Maxima and later with the Altima, Nissan has now promoted the Sentra to make room for the pending introduction of the subcompact Versa. With the all new model, Sentra fans will find a better equipped, more polished model then any other car that has ever worn the Sentra nameplate. Intrigued? You should be: the car simply goes where no Sentra has gone before: up market.
Over the years, plenty of automakers have taken a popular selling model and elevated it one notch. Why? For a few reasons: to capitalize on demand for the model a more luxurious version typically carries more profits with it then the base model. Instead of losing customers to another model [or worse, another make] when they are ready to trade up, why not move up the model instead? Another reason: the introduction of a newer, but smaller model in the line up. For Nissan, the latter reason holds especially true as the subcompact Versa, a car built to compete against the likes of Scion enters the Nissan line up at about the same time....
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