Web analytics is the process of measuring site statistics and analyzing traffic behavior. Here are there of the main benefits of web analytics.
It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for your website, there is one tool that you could used in order to collect necessary data that you would need to promote your site.
Web analytics has been gaining steady popularity among websites, blogs and portals. It is used to analyze market trends and to identify website users or visitors. It is also used to determine the behavior of website users. It is a great tool to determine your latest website trends and your visitors or users preferences in terms of site features. Here are the benefits of web analytics.
Number 1: It helps monitor your visitors and users
With web analytics, you would know how long your visitor stayed in your website, who they are and where they came from. You will be able to know their clickstreams, the keywords they used, and how they came to be in your website (referrer pages, search...