How many times has it happened to you? You walk through the doors of a place of busineess and here he comes – perfectly groomed with a smile planted across his face in greeting. Within two minutes he has talked non-stop and promised you everything, including the stars if you purchase his project. You lift and eyebrow, and think to yourself… “Yeah, right!”
The distrust between consumer and salesman is a longstanding feeling. After all, you know they are wanting to make a buck off your purchase. Sure, you don’t mind them making a few dollars… everybody has to make a living… but heck, it would be nice if they were at least a little concerned about what your needs are too!
Let’s face it… customers aren’t likely to buy from you unless they feel confident that you will deliver. There are a few easy steps that you can take to give them the confidence they need to take the plunge.
1. Let Previous Customers Make The Claim
The proof is in the pudding… No one can say that you deliver and make good on your promises like a satisfied customer. It pays to use customer testimonials. Now,...
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