There is a lot of hype around the release of the Zune player. Microsoft claims that their portable media device is a real iPod killer. But the reality may not be that easy. There are 3 reasons though that makes us believe that the Zune can succeed. Two of them are already announced but the third one is more on our wish list for now.
Wi-fi connectivity
With the introduction of the zune in November, Microsoft brings the portable media players on new grounds. The Wi-fi feature will enable users to socialize within their music universe. The social web as took all the attention on the internet in the last year or so. With the Zune, a part of that trend becomes portable. Exchanging a song or a video may look boring but doing it with the Zune and at the speed of a Wi-fi network will be very attractive for young people. On a negative note, the drm feature (Digital Rights Management) could eventually generate frustration among Zune users.
Integrated Marketplace
The subscription base Zune Marketplace could be a real skyrocket feature. Being able to access an online database of new music without having to download it first to your computer will make the Zune a...