When planning your first small business website, there are three essential questions you should ask yourself:
-> Who is your target audience?
-> How will your target audience find you?
-> How will you convert your visitors into sales?
These questions sound obvious, but it’s amazing how many people don’t bother…and then moan that “our website doesn’t bring us any business”.
1) Who is your target audience?
Give a great deal of thought to your target market. Who do you want to attract to your website? Why? The answer to that is more than likely to sell them something – a product, a service, or an idea perhaps.
Claiming that your market is anyone and everyone is far too vague, and your website will lack focus, and fail to maximise its potential. Ideally you should be aiming to create a niche.
2) How will they find you?
Creating a niche will also help you with the search engines, and drive hot leads to your site.
Consider what keywords your target market might type into a search engine to find you. Actually do the searches yourself. Who comes up in...
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