3 Tips For Running An Effective Ppc Campaign: Strategies For Online Marketing Success
Pay-per-click campaigns can be incredibly effective traffic generators. Although achieving PPC search engine rankings is more difficult and competitive than when it began, the number of online users that employ search engines has grown substantially, so there is a significantly larger audience to be reached.
Many eCommerce entrepreneurs have employed pay-per-click ads and lost serious money simply because they didnt understand what they were doing. According to Internet marketing strategist Catherine Seda, of DriveTrafficToday, you can avoid blowing your budget by following some general guidelines in your PPC campaign:
Chase the Tail
Stay away from broad keyword phrases, and even single keywords. Cautions Seda, Theyre too wide-ranging to hit a targeted audience, and youre going to have significantly more competition bidding. For example, if you sell car insurance, bidding on the search term insurance will pit you against other car insurance agencies, as well as health insurance, life insurance, home owners insurance, and the list goes on.
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