301 Redirect – The SEO way to rename or move files or folders
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Lets say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.
Lets elaborate a bit on the keywords issue, since it is part of your search engine ranking success.
Lets say the page in question is about customized USB drives and you named it page1.htm. Then you read some SEO (Search Engine Optimization) articles and you found out that some search engines use words in the actual file name as search keywords. Next time you do a Google search, take a look at the results, most will have words in the actual file name (in the URL section) bolded, denoting a keyword match. Your USB drives page will definitely benefit if named something like custom_usb_drives.htm instead.
Now that you renamed your page, you just created...
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