Have you noticed that the old “tried and true” cold calling techniques which were once successful have completely lost their effectiveness over the years? They just dont work anymore.
But many salespeople are still use them because thats all they know. Theyre working from that old, ineffective cold calling mindset. And theyre making the same mistakes over and over again.
Id like to talk about 4 classic cold calling mistakes from the old traditional approach that will put you on the wrong path if youre not careful.
1. Deliver a strong, enthusiastic sales pitch
People almost always feel “pushed” by sales enthusiasm, especially when its coming from someone they dont know.
You see, a strong sales pitch includes the unspoken assumption that your product or service is a great fit for the other person. But think about it. Youve never spoken with them before, much less had a full conversation. You cant possibly know much about them at this point.
So to them, youre just another salesperson who wants them to buy something. And so the walls go up.
Its much better to modestly assume you know very little about your...
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