You want to get your e-mail newsletter started, but you don’t want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn’t that much of a hassle once you have a system for it.
Creating short, how-to articles allows you to:
– connect with your audience
– position yourself as an expert, and
– increase sales
Bottom line: Give clients information they need and you’ll be the first person they’ll think of when they run into challenges.
Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they’re happy receiving broad ideas that will allow them to tailor the information to meet their specific needs.
If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. The link can lead to more detailed information about the subject your that audience is interested in.
Once you understand the needs of your audience, place your information in article...
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