Email is one of the most personal advertising medium ever invented. Here are four of the many ways you can improve your email marketing results.
Spread the Word
Get others to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth. The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are interested in your offers. Make sure you have their consent beforehand. You dont want to risk losing reputation or SPAM penalties.
Persistence
Before the internet, they used to say it takes around 7.3 impacts to make an impression with an ad. Today I would guess it to be over twice as high with the internet present. Make sure you are reaching out to your clients at least once a month in emails or other medium. Just because you emailed a list of people and had little or no response does not necessarily mean your audience isnt interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach out to your audience.
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