Using a web site template right out of the box is a very common mistake new web designers make. One of the cool things about the web is that its so visual. Using a web site design template can save any new web developer a lot of time and effort. But like any tool, you can get into trouble if you dont pay attention.
Color combinations, layout, and graphics are the key design elements in any web site template. Each web site should be designed around the subject matter, ease of use, and accomplish any special goals or end result. A lot of new web site designers get lost in the visual effects, which can have negative effects on user friendliness and search engine optimization.
If you look at some of the most popular web sites, the common element is simplicity and ease of navigation. There are few dancing bears, flash intros, or exploding special effects. And almost everyone has text navigation for the most part. They may have some very well designed graphics, and a few design elements but keep it simple for the user.
User friendliness and easy navigation should adhere to the two-click rule. This is a simple rule that implies any user should be able to find what...