What is it that gives business life and vitality? Yes, sales. Without sales, our businesses will dry up and die. On the other hand, a healthy growth in sales means an increase in profits. Yeah, we business owners spend a lot of time watching for signs of growth, and plotting to make it happen. Here are 5 sure-fire ways to get customers to shell out the bucks before they leave your place of business.
1. Tantalize Their Emotions
When was the last time you bought a candy bar? Exactly what is it about chocolate that makes us waste perfectly good money on something that lasts less than five minutes? Yep, it’s the feeling of satisfaction we feel after we’ve eaten the sweet morsels.
Everything consumers purchase is for one purpose to satisfy some emotional feeling they are looking for. Don’t believe it? Why do we buy cars? security, to show off, personal satisfaction? Sure, we all want to look good and know that we’ll be able to get where we’re going safely.
Take advantage of the emotional pull purchases have on your customers, and dramatize. Paint word pictures that will enhance to pleasant feelings that come with...
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