When you think of creating a new brand, its easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often times, the most powerful branding comes from adding a little fun to your brand experience.
Driven by the Burger King mentality, todays customers want to do business their way on their time. They want to make their own choices. As business people, its our job to make sure then when customers are ready to make their choice, our product or service is their top choice.
Below are five secrets to put some spark and imagination into your brand and create an unforgettable brand experience.
Secret #1: Tell Your Companys Unique Brand Story
Television shows have long been a part of our culture. When viewers watch television shows, they see stories about characters that we relate to. Remember the Brady Bunch theme song? It tells the story of a lovely lady… well, you know how it goes.
Now imagine harnessing the power of storytelling for your business! By sharing your brand story, you create a powerful connection to your customers. They feel as though they know you....