The unique power of promotional products is the ability to place targeted marketing messages in front of people during their everyday lives in a manner which produces less waste than traditional marketing methods, but keeps the messages top of mind with prospects.
A broad definition of a promotional item is as follows: any useful item which contains branding (like a logo, marketing message or contact information). The meanings of useful and branding have been stretched and expanded over the years, but the idea remains relatively simple.
For example, Google typically gives out tech-y items which are not necessarily related directly to their business. Some examples include: a mini-fridge, a lava-lamp, or a digital picture frame. These items are intended less for direct-response generation, and more to enforce their brand as a chic, retro-cool organization.
There are four attributes that your promotional products must possess in order to be successful:
Your promotional gifts must have four specific attributes to be successful:
1. They must feature an effective marketing message:
The call to action is one of the most overlooked attributes...
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