There are many conflicting theories about color and layout of a website, however I would like to list a few rules that will help you improve your website visitor experiences.
I have seen literally hundreds of landing pages and websites that have great sales copy, are promoting quality products, and have a lot of potential to be a great, but the page looks horrible. Today we are going to focus on the readability and layout of a website.
The purpose of a landing page or website is to get your visitors to read what you have to say. Whether you’re selling products and services, or providing useful information, you need to be able to effectively communicate with your visitors for them to take the action you desire. That action could be clicking on a link, signing up for a newsletter, or purchasing a product. The size and color of your text play a huge part in communicating your message to your visitors. Having Black Text, on a white background is THE easiest form of text to read.
Using color schemes that clash, or cause the text to be difficult to read will many times cause your visitors to leave your page immediately. If you want to use a different color...
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