Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.
You’ve just cleaned out the attic and straightened up the garage. You’ve identified items you no longer need, but they certainly have a cash value to them. You could really use the money, but you don’t want to post the information on eBay. What to do? You create a classified ad!
Unlike in times past, the classified advertisement you run with your local paper will more than likely have exposure beyond the printed copy. Smart newspaper publishers, knowing the inroads that the internet has had on their businesses, now allow advertisers to have a copy of their advertisement appear online. This is important as newspaper readership is dropping rapidly as internet usage continues to climb sharply. Still, a printed copy is smart especially if the classified ad section of your local paper is popular.
When designing your ad, you need to come up with an eye grabbing title. The title you choose will help the reader decide...
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