The holiday season will soon be upon us, which means that it’s time for businesses to start thinking about Christmas cards. If you’ve never sent business holiday cards, or don’t make a point of sending them out every year, here are five reasons why you should start:
1. Meet Expectations. Although the adage, “It’s better to give than to receive,” is a sentimental favorite, those with whom you do business expect to be remembered during the holidays. Holiday greeting cards help smooth your business relationships during the rest of the year by meeting expectations during the Christmas season.
2. Improve Customer Relations. Whether you have a business-to-business enterprise, provide a professional service, or own a retail store, chances are that your success is built upon maintaining relationships with your customers and clients. Christmas cards show your customers and clients that you appreciate their business, and that you want to share the spirit of the season.
3. Cost Effective. Perhaps you already buy holiday gifts and remembrances for your best customers or clients, but business holiday cards allow you to reach many...
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