5 Reasons Why European Championship Failure Is Good For You
This time last year in the Search Travel Online offices, we were looking at our calendars and predicting a sales lull around the time of June and July 2008. Why? Because of the European Championship in Switzerland and Austria. It was a foregone conclusion that England would take their rightful place amongst the final 16 teams after all, England had an easy looking group with the likes of Russia, Croatia and Israel. It would take a major slip up for England not to make the finals, and as we currently dont sell holidays to Switzerland or Austria we expected little business with everyone staying home and helping pub landlords around the country make a tidy profit.
Fast forward 12 months, and the picture has turned on its head. England faltered in their group, failing to make the impression they should have done and being all but out in November, relying on Israel to beat Russia to give them a chance of qualifying. Israel did the impossible and beat Russia, only for England to throw it away by losing to Croatia. This led to Steve McClaren being sacked, and England once again looking for a new manager....