Last time the used car salesman pitched a lemon at you, he called the high price tag an “investment.” Didn’t sound so bad did it? He gift wrapped his words.
When you were fired, they called it a strategic downsizing. Now that didn’t make you any better off… but it sure sounded nicer than being “fired”
Euphemisms are efficient linguistic tactics to counter objections. The key is to redefine certain words in an antagonist’s statement such that his objection no longer seems so overwhelming.
Through redefinition we create new “frame” meanings about a behaviour by re-labeling a key word that’s part of the belief statement. The relabeling frames the entire belief statement with a new meaning.
Redefinition asserts that “X doesn’t mean Y, it means Z” Since X=Z and not Y, we now have a totally new belief statement. hopefully a more empowering one.
Here are some questions you can test yourself with to increase your flexibility at reframing: What meanings have other people given to this objection/ belief?
What other meanings could I attribute this behavior? What...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
