Heres a great strategy that can dramatically change your business. It works best for professional service providers but it can work well for others as well. If you havent started down this road before, it can involve a lot of work but you only have to do it once. As soon as youve gone through the process once, you can use the same strategy over and over again. And youll be positioning yourself as an expert along the way.
First things first. You have to ensure youre an expert in the field. Does that mean you have to be a PhD in the topic? No, it doesnt. It just means you have to know enough about the topic to be authoritative. Keep in mind that most people know very little about any one fields and a recent study found that if you read just three books on a particular subject, youll effectively become an expert on that topic relative to everyone else.
The next thing you have to do is write a short handbook on the topic. This can be as easy as summarizing the content in the three books you read and putting the same content in your own words and in a condenses document. By doing this, you can forever more refer to yourself as an author and other people will treat you...
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