Not long ago, a diary was a deeply personal thing a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer.
The Web has a way of changing things. Now, a diary of thoughts, observations and insight posted on the Internet may be a way to boost your business.
Web logs, or “blogs” as they’re better known, have become a way to engage readers and potential customers of businesses big and small.
A blog is a journal posted on a Web site, updated on a regular basis and containing news, opinions, ideas and brainstorms. It might also have links to other sources of information, other Web sites and other blogs.
Many blogs cut both ways, inviting readers to post feedback on what they see. While that can apply to everything from sports and entertainment, it can also generate interest and, ultimately, income for your business.
No, blogs aren’t for everyone. But see how they can accomplish these five basic business objectives.
1. Expose a new or little-known product or idea
For Grant Smith, blogging makes a world of sense on a number of levels. Smith operates a business...
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