Everything about a write-up its perceived value, efficacy and message rests upon good copy. Copy is substance and without it, even the most skilled and well-meaning writer and his article will be ignored or derided, the article’s message lost and considered worthless. Is it still any wonder why people go through great lengths in order to produce a good piece of writing? Learn the ways you, too, can make copy good:
Know what you’ll be writing about. There is nothing worse or even more pathetic than a writer who bluffs. True, many writers have written well-fabricated tales and passed them off as genuine but they were able to do so only because they backed up their writing with plenty of research.
If you were asked to write about cryptozoology right now, for example, how much would you be able to produce without using a single reference? Probably not a lot even to convince your 7-year-old niece.
To avoid groping blindly about regarding your subject and make your copy good, do research. Use at least three good references for your write-up. If you have to interview someone for it or try something yourself, then do so. This will allow you to gather...
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