Writing an effective copy headline is a challenge if you know youre going to issue a call to action in the end, and that action is something that people will be initially reluctant to do like subscribing to an e-newsletter or buying a product. If you want your readers to do something, you need to convince them right away and starting with the very first word of your headline.
Offer Something Right Away
If you have something to offer to your readers, something they need and in exchange for what youre going to ask them to do, make it immediately clear with your headline. When people start reading something online and they arent actively seeking information, they want to know what theyre going to get if they continue reading and they want to know what it is right away.
Make It Urgent
People are generally prone to take action if they know theyre running against time. Create a sense of urgency with your headline by telling your readers that your offer only stands up to a certain date or that youre fast running out of stocks. You can also make it a do-or-die offer; if they let this opportunity slip them by, its gone forever.
Take care, however, when...
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