You’ve probably read enough articles, news stories, press releases and books to distinguish different tones and moods in the writing style used by the copywriter or author. Simply by changing a few words, adding punctuation and pauses for effect and using a different way to separate related topics, a writer is able to change how the reader feels about the write-up. So you think you’re too serious, businesslike and ‘heavy’? Here are ways you can make your copy upbeat and fun:
Don’t assume
When writing copy, avoid wrapping your content in a veil of secrecy and enigma. Being mysterious is fine for puzzle makers and fortune tellers but it doesnt always work with writers. Use an unassuming tone in writing instead. Avoid being overbearing or condescending. Just write clearly and use a light, undemanding tone.
Use humor
Humor is very nearly a universal language, which means that with the right words, you can affect the way people see things and even cause them to break into a smile or even laughter.
To make your copy upbeat and fun, inject humor into your writing. Be lively and write with enthusiasm. If you’re...
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