When writing a sales letter, its important to place special focus on creating an impressive and attention-grabbing start with your opening sentence or paragraph. If you dont start it correctly, its highly unlikely that your readers will get past the first paragraph before deleting your emailand categorizing it as SPAM.
6 Ways to Start Your Sales Letter Right
REFERRING TO A CURRENT EVENT If you are selling security systems, you can open your sales letter by referring to the Virginia Tech massacre and pointing out the seemingly inadequate security system of the university. From there, you can then proceed to emphasizing what using your products could to in increasing the safety of your reader and his family.
Current events stick to mind because theyre events that actually did happen in the real world and they could happen to you, too. Current events present real threats and promises either of which you could use to emphasize the need for the products or services youre selling through your sales letter.
USING STATISTICS Statistics always exercise great influence on a persons opinion because they can reflect the majority of the publics opinion and...
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