I hate to share this, but I love watching infomercials. And I’ve ordered more than once from them! Everything from cosmetics to a cell phone accessory.
When pressed, my friends admit the same. If you sniff around most people’s homes, you’ll find SOMETHING ordered from an infomercial, whether it’s the Ronco Rotisserie or Victoria Principal’s skincare.
You may think of these often annoying programs as “trash TV”, but think again. Did you realize that they use many of the exact same strategies that we should?
Now, I don’t mean you need to scream at your customers or flash “$19.95” in blinking digits on your website! Those are gimmicks. But what most people don’t realize is that many of the STRATEGIES that sell the kitchen doohickey gadget are the same ones that can also sell your products and programs.)
Here are 7 of my favorites:
1. They grab your attention.
Infomercials air on the most challenging medium there is out there: television. You’re just a second away from your prospect clicking their remote to the next channel. So they do their best to get your attention...
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