In order to master the art of web design, designers must follow the subsequent pointers:
1. Web designers are marketers per se. Web sites are all about advertising products, ideas and services. Thus, a web designer has to understand the mindset of marketers in order to create a design that sell.
2. Read, read and read. We do not experience everything. Thus, our tendency is to learn from others. Reading web design books, newsletters and tips are pretty valuable since they can save you time and effort. Basically, books are more conclusive than newsletters and tips however, they are for free and mostly updated.
3. Narrow down your target market. You cannot please everybody same thing that you cannot be good at everything. Thus, this fact calls for the narrowing of your target market. Even in the interface of the so-called web design, a designer cannot claim that he is an expert at anything or everything about the needs of a website. It is better to pick a certain audience and try to be good at catching their attention, preference and choice. This practice allows you to be best at a given area thus developing expertise.
4. Answer your target audiences...