In a way, the Internet may be compared to the Wild Wild West. (Where do you think the acronym ‘WWW’ came from?) There is no real central authority that is in charge and many scam artists take full advantage of this. Especially as a small business owner with no large company name behind yours, building credibility in the prospects mind becomes crucial.
Here are seven ways to build your online credibility.
1. You may find it beneficial to place your picture (even a smugshot) on your website.
Brick and mortar stores have the advantage since the clerk has a direct face-to-face conversation with the customer. It is therefore easier to connect and form a relationship.
I recently read an interesting thread on a marketing forum message board with several people giving their opinions on the pros and cons of placing your picture on your site. Most of the fears expressed were that people might be turned off by the owners ethnicity. Even though this is a real fear I think that the best reaction I read on this point came from an Italian-American small business owner. She said that she would not want to do business with someone who was prejudiced...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
